TwentyThree mail@twentythree.com https://video.twentythree.com en-gb Visualplatform http://blogs.law.harvard.edu/tech/rss TwentyThree 23video video onlinevideo episodic no https://video.twentythree.com/files/rv166.22/sitelogo.gif https://video.twentythree.com http://video.twentythree.com/trust-in-an-ai-video-world <p>AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real.</p><p><a href="http://video.twentythree.com/trust-in-an-ai-video-world"><img src="http://video.twentythree.com/64968578/132523967/0183a42e6fd582504d2652554113237d/standard/download-27-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/132523967 Wed, 21 Oct 2026 09:29:46 GMT Trust in an AI Video World AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real. AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of... TwentyThree 23:52 <p>AI, Video, Trust: can you pick only two? As AI-generated video becomes indistinguishable from produced content, the question of trust has moved from philosophical to operational. Lev Cribb brings a framework-heavy, evidence-driven analysis of where AI use in video preserves audience trust, and where it quietly erodes it. He maps the hype cycle and names where the risks are real.</p><p><a href="http://video.twentythree.com/trust-in-an-ai-video-world"><img src="http://video.twentythree.com/64968578/132523967/0183a42e6fd582504d2652554113237d/standard/download-27-thumbnail.jpg" width="600" height="338"/></a></p> AI video brand video strategy http://video.twentythree.com/amanda-gandolpho-dont-brief-a <p>Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.</p><p><a href="http://video.twentythree.com/amanda-gandolpho-dont-brief-a"><img src="http://video.twentythree.com/64968577/132772140/04c86cf5df6b55c7dde154a1f56b8d58/standard/download-36-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/132772140 Wed, 21 Oct 2026 09:28:11 GMT Amanda Gandolpho: Don’t Brief a Format, Brief a Feeling Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand. Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets... TwentyThree 14:29 <p>Amanda Gandolpho, Head of Content and Design at Rituals, starts every video brief with one question: what should people feel? At Unilever and Swapfiets she shaped video from the Super Bowl to five-second organic social. She shares how Swapfiets traded freedom for reassurance in a crowded bike category, why in-house creatives keep a brand coherent, and why video asks a brand to take a stand.</p><p><a href="http://video.twentythree.com/amanda-gandolpho-dont-brief-a"><img src="http://video.twentythree.com/64968577/132772140/04c86cf5df6b55c7dde154a1f56b8d58/standard/download-36-thumbnail.jpg" width="600" height="338"/></a></p> video brand video production video strategy http://video.twentythree.com/laurence-paquette-former-vp <p>Laurence Paquette spent 15 years at Vestas, rising to VP of Marketing and Brand, and used video to make products that exist only on paper feel real, from prototype builds to 100-metre blades tilted 45 degrees on Portuguese roads. She also covers provocative policy videos, managing video at global scale, building a personal brand on camera, and why authenticity matters more as AI grows.</p><p><a href="http://video.twentythree.com/laurence-paquette-former-vp"><img src="http://video.twentythree.com/64968571/130074966/f0c4fbb64bcf492b0e373807c4ab7868/standard/download-32-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/130074966 Wed, 21 Oct 2026 09:28:00 GMT Laurence Paquette, former VP Marketing & Brand Vestas Laurence Paquette spent 15 years at Vestas, rising to VP of Marketing and Brand, and used video to make products that exist only on paper feel real, from prototype builds to 100-metre blades tilted 45 degrees on Portuguese roads. She also covers provocative policy videos, managing video at global scale, building a personal brand on camera, and why authenticity matters more as AI grows. Laurence Paquette spent 15 years at Vestas, rising to VP of Marketing and Brand, and used video to make products that exist only on paper feel real, from prototype builds to 100-metre blades tilted 45 degrees on Portuguese roads. She also covers... TwentyThree 08:23 <p>Laurence Paquette spent 15 years at Vestas, rising to VP of Marketing and Brand, and used video to make products that exist only on paper feel real, from prototype builds to 100-metre blades tilted 45 degrees on Portuguese roads. She also covers provocative policy videos, managing video at global scale, building a personal brand on camera, and why authenticity matters more as AI grows.</p><p><a href="http://video.twentythree.com/laurence-paquette-former-vp"><img src="http://video.twentythree.com/64968571/130074966/f0c4fbb64bcf492b0e373807c4ab7868/standard/download-32-thumbnail.jpg" width="600" height="338"/></a></p> AI martech personal video video strategy http://video.twentythree.com/meet-the-video-changemakers <p>Video changemakers build their roles without permission, and often without a title. Marius Plenker of Allianz, George Mole of Bird & Bird and Benjamin Hunnerup Faltz of Saxo share how they won trust at the top, made the case for video with data, and learned when to say no. They also compare life as an in-house agency with moving from production to strategy. Moderated by Dan Duffett.</p><p><a href="http://video.twentythree.com/meet-the-video-changemakers"><img src="http://video.twentythree.com/64968578/133058458/70f5b7813367bbf35494fc450bb9bc26/standard/download-29-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/133058458 Wed, 14 Oct 2026 14:02:04 GMT Meet the Video Changemakers Video changemakers build their roles without permission, and often without a title. Marius Plenker of Allianz, George Mole of Bird & Bird and Benjamin Hunnerup Faltz of Saxo share how they won trust at the top, made the case for video with data, and learned when to say no. They also compare life as an in-house agency with moving from production to strategy. Moderated by Dan Duffett. Video changemakers build their roles without permission, and often without a title. Marius Plenker of Allianz, George Mole of Bird & Bird and Benjamin Hunnerup Faltz of Saxo share how they won trust at the top, made the case for video with data,... TwentyThree 47:21 <p>Video changemakers build their roles without permission, and often without a title. Marius Plenker of Allianz, George Mole of Bird & Bird and Benjamin Hunnerup Faltz of Saxo share how they won trust at the top, made the case for video with data, and learned when to say no. They also compare life as an in-house agency with moving from production to strategy. Moderated by Dan Duffett.</p><p><a href="http://video.twentythree.com/meet-the-video-changemakers"><img src="http://video.twentythree.com/64968578/133058458/70f5b7813367bbf35494fc450bb9bc26/standard/download-29-thumbnail.jpg" width="600" height="338"/></a></p> enterprise video video production video ROI video strategy http://video.twentythree.com/the-hyper-efficient-cmo <p><p>Rasmus Leth Skjoldan didn't just add AI to his marketing stack: he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel and how video feeds directly into his AI environment. A practical, systems-level look at what marketing leadership actually looks like when you stop treating tools as isolated and start treating them as infrastructure.</p></p><p><a href="http://video.twentythree.com/the-hyper-efficient-cmo"><img src="http://video.twentythree.com/64968571/128146688/85f69f58495dd4577283c141f6dd787e/standard/download-67-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/128146688 Fri, 02 Oct 2026 13:10:58 GMT The Hyper-Efficient CMO Rasmus Leth Skjoldan didn't just add AI to his marketing stack: he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel and how video feeds directly into his AI environment. A practical, systems-level look at what marketing leadership actually looks like when you stop treating tools as isolated and start treating them as infrastructure. Rasmus Leth Skjoldan didn't just add AI to his marketing stack: he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel and how video feeds directly into his AI environment. A practical,... TwentyThree 25:55 <p><p>Rasmus Leth Skjoldan didn't just add AI to his marketing stack: he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel and how video feeds directly into his AI environment. A practical, systems-level look at what marketing leadership actually looks like when you stop treating tools as isolated and start treating them as infrastructure.</p></p><p><a href="http://video.twentythree.com/the-hyper-efficient-cmo"><img src="http://video.twentythree.com/64968571/128146688/85f69f58495dd4577283c141f6dd787e/standard/download-67-thumbnail.jpg" width="600" height="338"/></a></p> agentic video AI martech video strategy http://video.twentythree.com/video-the-marketing-leaders <p><p>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. </p></p><p><a href="http://video.twentythree.com/video-the-marketing-leaders"><img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/130059108 Fri, 02 Oct 2026 13:10:52 GMT Video: The Marketing Leaders' Perspective What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between... TwentyThree 38:20 <p><p>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. </p></p><p><a href="http://video.twentythree.com/video-the-marketing-leaders"><img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/></a></p> AI martech video brand video strategy http://video.twentythree.com/rasmus-leth-skjoldan-how-one-cmo <p>Rasmus Leth Skjoldan, CMO at Hello Retail, shares how he rebuilt his MarTech stack around AI from the ground up, and why he stayed hands-on rather than delegate. Drawing on TwentyThree's AI features, he shows how long-form video now feeds an automated content pipeline, generating chapters, blog posts and cross-channel assets without a specialised team for each platform.</p><p><a href="http://video.twentythree.com/rasmus-leth-skjoldan-how-one-cmo"><img src="http://video.twentythree.com/64968575/128235762/0786be84e6fc712bacccdf299d67ceb8/standard/download-60-thumbnail.jpg" width="600" height="338"/></a></p> http://video.twentythree.com/photo/128235762 Fri, 02 Oct 2026 13:02:01 GMT Rasmus Leth Skjoldan: How One CMO Rebuilt the MarTech Stack Around AI Rasmus Leth Skjoldan, CMO at Hello Retail, shares how he rebuilt his MarTech stack around AI from the ground up, and why he stayed hands-on rather than delegate. Drawing on TwentyThree's AI features, he shows how long-form video now feeds an automated content pipeline, generating chapters, blog posts and cross-channel assets without a specialised team for each platform. Rasmus Leth Skjoldan, CMO at Hello Retail, shares how he rebuilt his MarTech stack around AI from the ground up, and why he stayed hands-on rather than delegate. Drawing on TwentyThree's AI features, he shows how long-form video now feeds an... TwentyThree 09:51 <p>Rasmus Leth Skjoldan, CMO at Hello Retail, shares how he rebuilt his MarTech stack around AI from the ground up, and why he stayed hands-on rather than delegate. Drawing on TwentyThree's AI features, he shows how long-form video now feeds an automated content pipeline, generating chapters, blog posts and cross-channel assets without a specialised team for each platform.</p><p><a href="http://video.twentythree.com/rasmus-leth-skjoldan-how-one-cmo"><img src="http://video.twentythree.com/64968575/128235762/0786be84e6fc712bacccdf299d67ceb8/standard/download-60-thumbnail.jpg" width="600" height="338"/></a></p> agentic video AI martech video strategy